Crafting Timeless Brand Identities and Exclusive
Surface Patterns from Sydney, Australia.

Tailored graphic design and surface pattern design for mindful, purpose-driven brands.

GRAPHIC DESIGN

VISUAL IDENTITY DESIGN

SURFACE PATTERN DESIGN

GRAPHIC DESIGN • VISUAL IDENTITY DESIGN • SURFACE PATTERN DESIGN •

We focus on where you want your business to go and help
you get there with intentional, impactful design.

Whether it’s an elevated brand identity with meaning or a unique surface pattern design that sells.

Travel logo designer graphic design concept branding brand identity
Business cards designer graphic design concept mockup luxury design brand beautiful cards gold luxe
Logo branding krem natural brand design graphic design concept social media graphics
Aframe sandwich board signage coffeshopdesign designer poster menu graphicdesign illustration unique cafe concept artwork
Soap wellness product packaging design branding bloom graphic brand pattern creative concept art direction
Light purple starfish silhouette with a smaller oval shape nearby.
Michelle Higgins Graphic Designer Shellmade Studio About me creative director brand identity surface pattern design crafted handmade moodboard

About

Shellmade Studio Founder Michelle Higgins is a Creative Director and designer with over 15+ years’ experience designing brand identities and collateral across brands, products and services.

After honing her craft in design studios and corporates across Sydney, Michelle established her Rozelle-based design practice in 2020 to focus on brand development and surface design for clients seeking thoughtful, well-crafted design delivering impact and engagement.

Outline drawing of a spiral seashell.

“From the get go Michelle was so easy to work with and professional. She understood my business and idea and elevated it to 110% with her unique and creative style. I am so pleased with the outcome and the opportunity to have worked with Michelle.”

-Bianca K, Butterfly B Mental Health Training.

  • Your business doesn’t visually cut through in the market or stand out against any of your top competitors.

  • Your brand identity is made up of a few colours you chose based on your personal taste.

  • Your logo is from canva, which means there are other businesses out there using the same one.

  • No matter how much time you spend DIY designing, your visuals never feel cohesive.

Is your business floating in the ‘sea of same’?

If you want your social media to stand out and not blend into the crowd, it’s time to do something different.

Investing in a strong brand identity today can set your business up for future success.

A cutout of a dog paw print shape made from beige-colored cardboard or paper.

The Shellmade Studio design plan.

Number one written on a light beige, irregular-shaped background

Discovery.

We take the time to learn about you and your business to make sure we’re a perfect match
so that we can create something beautiful for your product or business.

Number two written on a beige background

Development.

From here, we bring your project to life—whether it’s a new brand identity or a surface pattern illustration. We make sure every detail aligns with your vision, so you can relax knowing it’s in good hands.

Number three displayed on a light-colored, irregularly shaped background.

Delivery.

Our process ensures that once you’re thrilled with your new design, we deliver all the essential file types in top quality—setting your business up for future success.

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Featured in British Vogue. Featured in British Vogue. Featured in British Vogue. Featured in British Vogue. Featured in British Vogue. Featured in British Vogue. Featured in British Vogue. Featured in British Vogue.

Dear Mya childrens clothing fashion oversized tee placement print dolce vita trending featured in british vogue exclusive print label brand clothes

Shellmade Studio collaborates with creative brands to design stunning repeat pattern prints. We're super excited to share that our exclusive print collaboration with Dear Mya is featured in British Vogue’s October 2024 ‘Fearless Fashion’ edition! We hand-crafted the Dolce Vita placement print and designed the repeat pattern, which has been a huge success. We’re absolutely loving what Dear Mya has created.

Explore our exclusive pre-made pattern library, featuring ready to license handmade repeat patterns.

We work with brands to create handmade, one-of-a-kind illustrations that make their products stand out.

Have a product in mind that needs
a unique print?

Dear Mya swimwear childrens fashion clothing brand label repeat pattern australian brand dolce vita print featured in British Vogue shorts oversized tee surface pattern design

Let’s work together.

Fill out some info and we will be in touch shortly! We can't wait to hear from you!

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